We want to create a more accessible and inclusive destination for our visitors by supporting our business to understand how they can improve accessiblity for their customers and developing our own marketing activities to ensuring that information is more inclusive and actively promotes our accessible destination.
With the help of the Interreg EXPERIENCE project, Visit Kent have partnered with AccessAble – the UK’s largest provider of access information – to create a landmark programme of inclusive visitor support. This programme will be the first of its kind delivered across the UK and will provide practical support to our businesses as well as direct engagement with disabled visitors.
This programme will deliver against three key facets of accessibility:
- Information – What you can find out about a space before you use it.
- Welcome – How a disabled person is supported on arrival.
- Space – How the space can be adapted to welcome the most amount of people.
The aim of this type of approach is to ensure that disabled people and carers can participate and contribute as a part of society rather than feel apart from society.
This page contains details on how you and your organisation can get involved and includes links to free training and resources.
The Accessibility Market
In the UK, there are over 14 million disabled people and 4.5 million carers according to the UK Government’s 2019/20 Family Resource Survey. The Department of Work and Pensions estimates the influential spending power of disabled people to be more than £274 billion per year.
In 2019, Visit Britain released some statistics demonstrating the commercial value in improving accessibility;
- There is a 25% increase in spending from visitors with an impairment or travelling with someone with an impairment compared to 2010 (2010 total £314m 2018 £393m)
- There has been an increase of 123% of visitors who use a wheelchair
- The average number of nights away enjoyed by a visitor with or travelling with someone with an impairment is 11, the national average is 7 nights away
How can you get involved?
AccessAble’s Access Guides have been used by over 3 million people in the last 12 months, tourism and hospitality businesses across Kent who have their own venue will have the opportunity to work with AccessAble to create a unique Access Guide for your venue. The Access Guides are based on a surveyors assessment and are a factual, objective resource that simply states what can be expected on arrival. Each business will have an initial access guide created, followed by two review sessions in the following two years.
For more information and to find out if your business is eligible to have the initial access guide created for free, click here.
You must sign up for an Access Guide no later than Friday 28 January
Below are a few resources you can use to make your business more accessible: