Our Marketing

At Visit Kent we take great pride in our marketing strategy and strive to achieve standout results in what is a highly competitive marketplace. Kent always has a fresh, contemporary story to tell. Our marketing strategy is – and will continue to be – underpinned by rigorous research so that we can anticipate and meet trends and needs.

We aim both to retain our traditional visitors to Kent and attract new segments so to continue to extend the valuable ‘Garden of England’ brand. Strong image-led digital campaigns, powerful marketing, innovative PR, use of new technologies and social media will extend our reach, bring to life the county, alter perceptions and inspire visitors to come and to stay.

Experience-led marketing campaigns that incorporate greater levels of personalisation are what modern travelers – of all age groups – are now expecting from us as destinations. The touchpoints visitors have with our messaging continually evolves and we strive to understand and exploit these opportunities at all times.

Our marketing and campaign strategy is focused on getting the right content in front of the right audience, at the right time, on the right channel. All our activity is aligned with our Visitor First strategy which responds to emerging visitor trends for authentic experiences and encourages overnight stays.

System.Web.HttpException (0x80004005): Error executing child request for handler 'System.Web.Mvc.HttpHandlerUtil+ServerExecuteHttpHandlerAsyncWrapper'. ---> System.InvalidOperationException: The partial view '~/views//partials/grid/editors/doctype_gridImageGallery.cshtml' was not found or no view engine supports the searched locations. The following locations were searched:
~/views//partials/grid/editors/doctype_gridImageGallery.cshtml
   at System.Web.Mvc.PartialViewResult.FindView(ControllerContext context)
   at System.Web.Mvc.ViewResultBase.ExecuteResult(ControllerContext context)
   at System.Web.Mvc.ControllerActionInvoker.InvokeActionResult(ControllerContext controllerContext, ActionResult actionResult)
   at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult)
   at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult)
   at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult)
   at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult)
   at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult)
   at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult)
   at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultWithFilters(ControllerContext controllerContext, IList`1 filters, ActionResult actionResult)
   at System.Web.Mvc.Async.AsyncControllerActionInvoker.<>c__DisplayClass3_6.<BeginInvokeAction>b__4()
   at System.Web.Mvc.Async.AsyncControllerActionInvoker.<>c__DisplayClass3_1.<BeginInvokeAction>b__1(IAsyncResult asyncResult)
   at System.Web.Mvc.Async.AsyncResultWrapper.WrappedAsyncResult`1.CallEndDelegate(IAsyncResult asyncResult)
   at System.Web.Mvc.Async.AsyncResultWrapper.WrappedAsyncResultBase`1.End()
   at System.Web.Mvc.Async.AsyncControllerActionInvoker.EndInvokeAction(IAsyncResult asyncResult)
   at System.Web.Mvc.Controller.<>c.<BeginExecuteCore>b__152_1(IAsyncResult asyncResult, ExecuteCoreState innerState)
   at System.Web.Mvc.Async.AsyncResultWrapper.WrappedAsyncVoid`1.CallEndDelegate(IAsyncResult asyncResult)
   at System.Web.Mvc.Async.AsyncResultWrapper.WrappedAsyncResultBase`1.End()
   at System.Web.Mvc.Controller.EndExecuteCore(IAsyncResult asyncResult)
   at System.Web.Mvc.Controller.<>c.<BeginExecute>b__151_2(IAsyncResult asyncResult, Controller controller)
   at System.Web.Mvc.Async.AsyncResultWrapper.WrappedAsyncVoid`1.CallEndDelegate(IAsyncResult asyncResult)
   at System.Web.Mvc.Async.AsyncResultWrapper.WrappedAsyncResultBase`1.End()
   at System.Web.Mvc.Controller.EndExecute(IAsyncResult asyncResult)
   at System.Web.Mvc.Controller.System.Web.Mvc.Async.IAsyncController.EndExecute(IAsyncResult asyncResult)
   at System.Web.Mvc.MvcHandler.<>c.<BeginProcessRequest>b__20_1(IAsyncResult asyncResult, ProcessRequestState innerState)
   at System.Web.Mvc.Async.AsyncResultWrapper.WrappedAsyncVoid`1.CallEndDelegate(IAsyncResult asyncResult)
   at System.Web.Mvc.Async.AsyncResultWrapper.WrappedAsyncResultBase`1.End()
   at System.Web.Mvc.MvcHandler.EndProcessRequest(IAsyncResult asyncResult)
   at System.Web.Mvc.MvcHandler.System.Web.IHttpAsyncHandler.EndProcessRequest(IAsyncResult result)
   at System.Web.Mvc.HttpHandlerUtil.ServerExecuteHttpHandlerAsyncWrapper.<>c__DisplayClass3_0.<EndProcessRequest>b__0()
   at System.Web.Mvc.HttpHandlerUtil.ServerExecuteHttpHandlerWrapper.<>c__DisplayClass5_0.<Wrap>b__0()
   at System.Web.Mvc.HttpHandlerUtil.ServerExecuteHttpHandlerWrapper.Wrap[TResult](Func`1 func)
   at System.Web.Mvc.HttpHandlerUtil.ServerExecuteHttpHandlerWrapper.Wrap(Action action)
   at System.Web.Mvc.HttpHandlerUtil.ServerExecuteHttpHandlerAsyncWrapper.EndProcessRequest(IAsyncResult result)
   at System.Web.HttpServerUtility.ExecuteInternal(IHttpHandler handler, TextWriter writer, Boolean preserveForm, Boolean setPreviousPage, VirtualPath path, VirtualPath filePath, String physPath, Exception error, String queryStringOverride)
   at System.Web.HttpServerUtility.ExecuteInternal(IHttpHandler handler, TextWriter writer, Boolean preserveForm, Boolean setPreviousPage, VirtualPath path, VirtualPath filePath, String physPath, Exception error, String queryStringOverride)
   at System.Web.HttpServerUtility.Execute(IHttpHandler handler, TextWriter writer, Boolean preserveForm, Boolean setPreviousPage)
   at System.Web.HttpServerUtility.Execute(IHttpHandler handler, TextWriter writer, Boolean preserveForm)
   at System.Web.HttpServerUtilityWrapper.Execute(IHttpHandler handler, TextWriter writer, Boolean preserveForm)
   at System.Web.Mvc.Html.ChildActionExtensions.ActionHelper(HtmlHelper htmlHelper, String actionName, String controllerName, RouteValueDictionary routeValues, TextWriter textWriter)
   at System.Web.Mvc.Html.ChildActionExtensions.Action(HtmlHelper htmlHelper, String actionName, String controllerName, RouteValueDictionary routeValues)
   at Our.Umbraco.DocTypeGridEditor.Web.Extensions.HtmlHelperExtensions.RenderDocTypeGridEditorItem(HtmlHelper helper, IPublishedContent content, String editorAlias, String viewPath, String previewViewPath)
   at ASP._Page_app_plugins_doctypegrideditor_render_DocTypeGridEditor_cshtml.Execute() in D:\wwwroot\gotoplaces\wwwroot\app_plugins\doctypegrideditor\render\DocTypeGridEditor.cshtml:line 28
   at System.Web.WebPages.WebPageBase.ExecutePageHierarchy()
   at System.Web.Mvc.WebViewPage.ExecutePageHierarchy()
   at System.Web.WebPages.WebPageBase.ExecutePageHierarchy(WebPageContext pageContext, TextWriter writer, WebPageRenderingBase startPage)
   at System.Web.Mvc.RazorView.RenderView(ViewContext viewContext, TextWriter writer, Object instance)
   at System.Web.Mvc.BuildManagerCompiledView.Render(ViewContext viewContext, TextWriter writer)
   at Umbraco.Core.Profiling.ProfilingView.Render(ViewContext viewContext, TextWriter writer)
   at System.Web.Mvc.HtmlHelper.RenderPartialInternal(String partialViewName, ViewDataDictionary viewData, Object model, TextWriter writer, ViewEngineCollection viewEngineCollection)
   at System.Web.Mvc.Html.PartialExtensions.Partial(HtmlHelper htmlHelper, String partialViewName, Object model, ViewDataDictionary viewData)
   at System.Web.Mvc.Html.PartialExtensions.Partial(HtmlHelper htmlHelper, String partialViewName, Object model)
   at ASP._Page_Views_Partials_grid_editors_Base_cshtml.Execute() in D:\wwwroot\gotoplaces\wwwroot\Views\Partials\grid\editors\Base.cshtml:line 20