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EXPERIENCE: Taking your ideas to market

EXPERIENCE is a brand new project that will provide support in Kent to help develop the experiential off-season economy in the future. The project is a four-year scheme that runs from 1st September 2019 to 30th August 2023, and is worth €23 million across 10 partners in France and England. Led by Norfolk County Council, both Visit Kent and the Kent Downs AONB are core partners with distinctive roles underpinned by budgets of €1.6 and €3.1 million respectively.

Experience aims to capitalise on the emerging global trend for personalised and local tourism experiences which increasingly provide the all-important reasons to visit. In particular, from Autumn 2020, Visit Kent, working with its local authority partners, will be looking to engage both tourism and non-traditional tourism actors across Kent in an innovative Product Development Programme. Its objective will be to engender a bottom-up approach that engages and gives SMEs a sense of ownership that will deliver lasting change, create a legacy of experiential tourism and encourage the experience-led business collaboration that is expected by our visitors.

Find out more about Interreg Experience below.


The funding is part of the Interreg Channel Programme, which aims to deliver sustainable economic development in the south of the UK and north of France through funding innovative projects which have a sustainable cross-border benefit.

Match funding partner Districts of EXPERIENCE:

  • Ashford Borough Council
  • Canterbury City Council
  • Dover District Council
  • Folkestone & Hythe District Council
  • Gravesham Borough Council
  • Medway Council
  • Thanet District Council
  • Tunbridge Wells Borough Council

Visit Kent Business
For all general enquiries, please contact the team via email

Postal Address:
10 Best Lane,