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Visit Kent's Business Barometer contains monthly feedback from tourism businesses on their performance and aims to give a simple 'snapshot' of how tourism is doing in Kent each month. Currently, around 50 attractions, 80 hotels using data from STR Global, 20 conference and event venues and 14 Visitor Information Centres submit their figures to Visit Kent.

To ensure that we continue to share an accurate picture, we are always looking to encourage more businesses to contribute. As it’s completely free to sign-up and to access monthly and previous reports, it has proven to be a useful and timely benchmarking tool for businesses.

To see an example of how the Visit Kent Business Barometer has been beneficial to a business, we spoke to Matthew Coates from English Heritage who submits data each month for a number of their properties.

View English Heritage Case Study

If you do sign up to contribute, your details will be added to the Visit Kent database and you will be contacted monthly by The Visit Kent Research Team to submit your figures on a confidential basis. To sign up, please click one of the links below:

  • If you are a visitor attraction, please register here

  • If you are conference and event venue, please register here

  • If you are a serviced accommodation provider with or more rooms, please register through STR here

  • If you are a smaller serviced or self-catering accommodation provider, please register here

For any further information, please contact Ruby Russ - 


Visit Kent Business
For all general enquiries, please contact the team via email

Postal Address:
10 Best Lane,
Visit Kent is dedicated to supporting tourism businesses across Kent