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Kent Big Weekend 2024

The Kent Big Weekend is a hugely-successful consumer campaign for tourism and hospitality businesses to get involved in.

What is Kent Big Weekend?

Now in its 18th year running, the Kent Big Weekend 2024 will take place on the 20-21st April, offering Kent residents the chance to win FREE tickets and days out to attractions across the county. The Big Weekend is all about giving residents in Kent the chance to discover – or rediscover – the array of fantastic things to see and do on their doorstep, and encouraging them to spread the word about their county. This word of mouth recommendation is priceless, and participants tell us that as a result of taking part in the Big Weekend they are highly likely to return with friends or relatives in the future and to explore more attractions in the area. Tourism businesses also report an increase in secondary spend.

Visit Kent is pleased to invite all attractions and tourism businesses across Kent to take part in this marketing campaign by offering free entry to attractions or experiences (such as afternoon tea or a guided tour) for this one weekend exclusively.

Last year over 152,000 applications were made by Kent residents to win tickets to 70+ businesses. During the campaign, over 5000 residents opted in to hear more from Kent tourism businesses, providing all participating businesses with fantastic free exposure. The Big Weekend plays an important role in helping to raise the profile of tourism as an important sector in the local economy and gain the support of the local community. 

Key dates and campaign timeline

  • 4th March - Deadline for Kent businesses to submit pairs of tickets for the public ballot
  • 15th March – Public ballot for tickets opens
  • 15th March - 31st March - Publicity drive from Visit Kent and participating attractions
  • 1st April – Public ballot closes
  • 2nd April - Winners and non-winners are informed
  • 2nd - 5th April - Opportunity for winners to return tickets they are not able to use and non-winners to win tickets
  • 5th April - Deadline for public to return tickets
  • 8th April - All returns finalised and final list of winners accessible for businesses
  • 20-21st April - Kent Big Weekend takes place and winners visit

Take a look at our helpful resources...

  • Download our Onboarding document to guide you through the Big Weekend process

    We have created an onboarding document to guide you through how you can get involved and to help you get the most out of the Kent Big Weekend.

    View the full onboarding document here>>

  • Read our Frequently Asked Questions

    We've created a guide of frequently asked questions to answer any queries you might have on the Big Weekend.

    Read the FAQ's by clicking here>>

  • Download the 2024 Kent Big Weekend logo

    Download the Kent Big Weekend logo for your to use when promoting your involvement in the Big Weekend. 

    Download the Big Weekend logo here>>

  • Watch our 'How-to' guide to register your business and add tickets

    We've created a short, simple how-to guide that shows the step required to register your business. 

    Watch our video guide here>>

  • Register for our upcoming webinar

    We are hosting a webinar to provide more information on how to make the most out of participating in this campaign, and an opportunity for businesses to ask questions. 

    Sign up to our webinar here>>

  • Download your sample Social Comms toolkit

    We have created a toolkit of sample social media messages and templates for you to use when promoting your businesses' involvement in the Kent Big Weekend.

    Download sample social comms here>>

In addition to regular press activity, the Kent Big Weekend is promoted heavily across our digital marketing channels.

Promote Kent Big Weekend on your channels!

To make the weekend as big a success as always, please help promote the Big Weekend on your visitor-facing channels, including the following information:

  • Register for tickets at
  • Two tickets per household will be allocated by ballot to the lucky winners, although some family tickets will be available as well.
  • The event is organised by Visit Kent
  • The aim of Big Weekend is to encourage local residents to discover and experience the many wonderful attractions and activities available in their home county – and to spread the word to others.

Twitter / Facebook / Instagram 

  • Include a link to
  • Tag @VisitKent
  • Use #KentBigWeekend

Download a selection of sample social media messages for you to use in your media promotions for the Big Weekend here>>

Press Releases & Information

The Big Weekend generates a huge amount of media coverage each year with the local press, and we always try to feature as many participating attractions as possible.

For those who don’t like to be interviewed(!), you can send a short quote on behalf of your attraction about why you signed up to Kent Big Weekend and how it benefits the county to

If you have any PR queries around Kent Big Weekend, please contact us at


Visit Kent Business
For all general enquiries, please contact the team via email

Postal Address:
10 Best Lane,
Visit Kent is dedicated to supporting tourism businesses across Kent