The Kent Big Weekend is a hugely-successful consumer campaign for tourism and hospitality businesses to get involved in.
Now in its 18th year running, the Kent Big Weekend 2024 will take place on the 20-21st April, offering Kent residents the chance to win FREE tickets and days out to attractions across the county. The Big Weekend is all about giving residents in Kent the chance to discover – or rediscover – the array of fantastic things to see and do on their doorstep, and encouraging them to spread the word about their county. This word of mouth recommendation is priceless, and participants tell us that as a result of taking part in the Big Weekend they are highly likely to return with friends or relatives in the future and to explore more attractions in the area. Tourism businesses also report an increase in secondary spend.
Visit Kent is pleased to invite all attractions and tourism businesses across Kent to take part in this marketing campaign by offering free entry to attractions or experiences (such as afternoon tea or a guided tour) for this one weekend exclusively.
Last year over 152,000 applications were made by Kent residents to win tickets to 70+ businesses. During the campaign, over 5000 residents opted in to hear more from Kent tourism businesses, providing all participating businesses with fantastic free exposure. The Big Weekend plays an important role in helping to raise the profile of tourism as an important sector in the local economy and gain the support of the local community.
Key dates and campaign timeline
In addition to regular press activity, the Kent Big Weekend is promoted heavily across our digital marketing channels.
Promote Kent Big Weekend on your channels!
To make the weekend as big a success as always, please help promote the Big Weekend on your visitor-facing channels, including the following information:
Twitter / Facebook / Instagram
Press Releases & Information
The Big Weekend generates a huge amount of media coverage each year with the local press, and we always try to feature as many participating attractions as possible.
For those who don’t like to be interviewed(!), you can send a short quote on behalf of your attraction about why you signed up to Kent Big Weekend and how it benefits the county to email@example.com.
If you have any PR queries around Kent Big Weekend, please contact us at firstname.lastname@example.org