20th June 2024

Your organisation's purpose:

Kent Wildlife Trust is the largest conservation charity in the county.

Wildlife is in crisis. The natural world isn't just something for us to enjoy; it sustains us. the decline of nature puts our very survival and prosperity under threat. It doesn't have to be like this. Our vision is for a better, wilder future. We engage with politicians, business leaders, landowners, communities and people in order that we can all work together to protect wildlife.

The Wilder Kent 2030 strategy aims to deliver three goals.

Goal 1: We defend and restore
We'll continue to develop nature-based land management practices, while giving wildlife a voice through our campaigns and communications.

Target: Double the area of land and sea under nature-positive Kent Wildlife Trust ownership, management and influence.

Goal 2: We inspire and collaborate
We cannot deliver #WilderKent 2030 on our own. To inspire others, we will increase our engagement with communities, businesses and stakeholders to reach a larger, more diverse range of people.

Target: Inspire 25% of Kent’s population to take meaningful action for a #WilderKent.

Goal 3: We strengthen and grow
We will innovate through continual learning from national and international best practice, and create and share it. This will allow us to become a more resilient, demonstrably impactful and sustainable organisation.

Target: Diversify our income sources and strengthen our systems to reduce operational greenhouse gas emissions.


What is your impact initiative?

Wilder Blean Project


The impact your initiative has had:

It is still early days for the Wilder Blean project, but benefits are already being seen in the West Blean woodland. The European bison, Exmoor ponies, Iron-age pigs and Longhorn cattle are successfully creating the more dynamic habitats required for increasing biodiversity and greater climate resilience.


Have you observed any direct benefits to your business or organisation as a result of the initiative?

The introduction of animals to the woodland has changed the way this area of the reserve is managed, reducing human and mechanical interventions. There has been a great deal of public interest in the project, from the local area, across the UK and around the world. New audiences have engaged with us as a result, increasing awareness of our work more widely. We have also embraced the interest in the Wilder Blean project to develop a successful tourism-focussed programme of events and experiences, increasing our opportunities to educate and inspire wider audiences and diversify our income sources.


Have you observed any benefits to your visitors as a result of the initiative? 

Visitors are able to see a wilding project in action, giving them an improved understanding of the benefits, inspiring them to support this and other similar initiatives, take their own action and champion a wilder future.


What category/categories does your initiative fall under?

Nature positive initiatives – conserving, preserving or restoring landscapes, habitats & wildlife





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