EXPERIENCE is a brand new project that will provide support in Kent to help develop the experiential off-season economy in the future. The project is a 4-year scheme that runs from 1st September 2019 to 30th August 2023, and is worth €23 million across 10 partners in France and England. Led by Norfolk County Council, both Visit Kent and the Kent Downs AONB are core partners with distinctive roles underpinned by budgets of €1.6 and €3.1 million respectively.

Experience aims to capitalise on the emerging global trend for personalised and local tourism experiences which increasingly provide the all-important reasons to visit. In particular, from Autumn 2020, Visit Kent, working with its local authority partners, will be looking to engage both tourism and non-traditional tourism actors across Kent in an innovative Product Development Programme. Its objective will be to engender a bottom-up approach that engages and gives SMEs a sense of ownership that will deliver lasting change, create a legacy of experiential tourism and encourage the experience-led business collaboration that is expected by our visitors.

In the context of the current COVID-19 crisis, this project will be vital activity for us to rebuild the sector throughout Kent and the Channel area in 2020-21.

For more information contact Visit Kent or read the press release.

Match funding partner Districts of EXPERIENCE:

  • Ashford Borough Council
  • Canterbury City Council
  • Dover District Council
  • Folkestone & Hythe District Council
  • Gravesham Borough Council
  • Medway Council
  • Thanet District Council
  • Tunbridge Wells Borough Council


We’re looking to work with 125 organisations, both traditional tourism businesses and businesses from other sectors from across Kent and Medway to develop new experiential tourism products for the off-season (October to March).

If you have a great idea for a new experience, an idea for collaborating with another business or an existing offer which could be adapted for a new audience, this programme could help.

Download our full applicant guidance document to find out more about how to get involved and the benefits you will receive.

Download the application form here. Please complete the short form explaining your product idea so we can assess your suitability for the programme against the criteria and return it to enquiries@visitkent.co.uk

If you have any questions at all, or if you'd like to chat through our idea for a new product, then contact us on enquiries@visitkent.co.uk.


As part of the project, we are pleased to launch a series of free webinars designed to help your business through the Covid-19 pandemic. We’re working with expert businesses to deliver inspiring and interactive sessions which will prepare your business as we start to welcome back visitors in a new world of social distancing. Find out more here...