Visitor Ready: Showcase your safety and compliance

Visitor Ready is a FREE entry-level accreditation, designed for all hospitality, leisure and tourism businesses to demonstrate they are safe, trusted and meet government legislation and industry compliance.   

Developed by the AA, the UK’s leading hospitality assessment provider, Visitor Ready is designed to make compliance simple, fast and accessible for all types of visitor-facing businesses, whether you’re a place to stay, eat or visit. 

What is the Visitor Ready scheme? 

Visitor Ready is a baseline compliance accreditation that helps your business meet core safety, cleanliness and legal standards, exactly what today’s visitors expect. 

Developed by the AA, it’s a streamlined and user-friendly digital process designed to help you quickly demonstrate your commitment to operating safely and responsibly. Businesses can check their eligibility, upload essential documentation, confirm they meet key requirements and complete the application in under 20 minutes.  

Once accredited, you’ll have access to a secure online wallet where important documents can be stored, with automatic reminders to update policies when needed. You’ll also receive a Visitor Ready badge to proudly display across your marketing channels, reassuring customers that your business is compliant and ready to welcome them with confidence.  

Why it matters for your business? 

Compliance isn’t just a legal requirement - it’s a powerful trust signal for your customers. Being ‘Visitor Ready’ demonstrates that your business is not only safe and professional but also committed to delivering a high-quality experience. 

Here’s what this means for your business: 

• Enhance customer confidence – Visitors want to know they’re in safe hands. The Visitor Ready badge gives them peace of mind that your business meets essential standards. 

• Strengthen your brand – Displaying the badge across your marketing channel, from your website and social media to booking platforms and premises, immediately communicates credibility and professionalism.  

• Meet growing expectations – Post-pandemic travel has heightened awareness of cleanliness, safety and accountability. Visitor Ready helps you stay aligned with these rising customer expectations. 

• Support your team – By clearly outlining what’s required and offering an easy-to-use compliance checklist, the scheme helps ensure your team understands and upholds your operational standards. 

• Save time and stay organised – With your important documents stored in one secure place, and automated reminders to renew policies, you can spend less time on admin and more time running your business. 

• Keep up with industry peers – As more businesses across the UK adopt the scheme, becoming Visitor Ready helps you stay competitive and part of a growing national movement towards improved standards. 

Whether you’re a sole trader or part of a larger operation, this scheme is designed to support businesses of all sizes, giving you the tools and recognition you need to succeed in today’s visitor economy. 

Get Visitor Ready today! 

Don’t miss this opportunity to show your customers you’re a business they can trust!  

Apply now here! 

It’s quick, easy and completely free, and it could make all the difference in helping your business stand out.