The 149th Open

Getting your business ready for The 149th Open

The eyes of the world will be focused on Kent when The Open returns to Royal St George’s Golf Club, Sandwich from 11-18 July 2021.

With the local economic impact of the event expected to be in the region of £100m, Golf’s original championship, The 149th Open will be the biggest sporting event in Kent’s history and presents an incredible opportunity for your business to benefit:

Over 200,000 spectators are expected to attend the event - engage with spectators while they are visiting and encourage them not only return themselves but recommend Kent to friends and family. Research shows that two-thirds of spectators are likely to return to the area for a short beak within a year.

Over 600 journalists and 1,500 broadcast staff will deliver coverage in over 190 countries across the world – your audience isn’t just the spectators attending the event. Ensure your messages reach those following the event across the world and entice them to make their own trip to Kent.

Download this free toolkit, packed with information on The Open as well as the tools and platforms available to you for promoting your business.

For a quick win, make sure you are using the platforms available to you in the best way possible:

  •  Update your business listing and send us your best imagery
  •  Make sure your events are listed on our website
  •  Email: