The 149th Open

Getting your business ready for The 149th Open

Kent is set to come alive from 11-18 July 2021 when The Open returns to Royal St George's Golf Club, Sandwich.

After what has been a difficult year for businesses, The 149th Open provides Kent with an enviable opportunity to showcase our destination to a global audience, whether they visit as spectators or watch from their own homes.

The 149th Open brings excitement and great opportunities, including:

Up to 32,000 spectators on each Championship day are expected to attend - engage with spectators while they are visiting and encourage them not only return themselves but recommend Kent to friends and family. Research shows that two-thirds of spectators are likely to return to the area for a short beak within a year.

An estimated global TV audience of 125 million – your audience isn’t just the spectators attending the event. Ensure your messages reach those following the event across the world and entice them to make their own trip to Kent.

Click on the image below to download this free toolkit, packed with tips and information you need to help your business make the most of this event and provide a warm welcome to the visitors expected to attend. We've updated it with new information and guidance to support you during the Covid-19 pandemic.

For a quick win, make sure you are using the platforms available to you in the best way possible:

  •  Update your business listing on the Visit Kent website and send us your best imagery
  •  Make sure your events are listed on our website
  •  Email: