New VisitEngland Industry Standard
VisitBritain has extended the duration of the We’re Good to Go industry standard programme to help support the industry by increasing consumer confidence in taking domestic holidays.
We're Good to Go
VisitEngland has launched a UK-wide industry standard and consumer mark, in partnership with the national tourist organisations of Northern Ireland, Scotland and Wales to provide a ‘ring of confidence’ for tourism as the sector works towards reopening.
The ‘We’re Good To Go’ industry standard and supporting mark means businesses across the sector can demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and check they have the required processes in place.
The scheme is free to join and open to all businesses across the sector.
To obtain the mark, businesses must complete a self-assessment through the online platform including a check-list confirming that businesses have put the necessary processes in place, before receiving certification and the ‘We’re Good To Go’ mark for display in premises and online. The self-assessment includes specific guidelines for sectors including accommodation, visitor attractions, restaurants and pubs, business conference and events venues and tour and coach operators with signposting to further industry and trade association guidance as required.
Businesses across the UK are required to follow their respective national guidance, including the social distancing and cleanliness protocols that must be in place. In England, businesses must align with the UK Government’s official guidance for the sector which was published this week.
An ‘alert’ system has also been set up to ensure that businesses signed up to the ‘We’re Good To Go’ industry standard are notified if there are changes to the official guidance. A call-handling service will provide support and assessors will also carry-out random spot-checks to ensure businesses are adhering to the guidance.
All businesses in the UK registered to the ‘We’re Good To Go’ industry standard scheme are now also automatically eligible for the World Travel & Tourism Council (WTTC) international ‘Safe Travels’ stamp.
The scheme has been developed in partnership with Tourism Northern Ireland, VisitScotland and Visit Wales to ensure a standard-led approach across the UK with input from more than 40 industry bodies including UK Hospitality, the Association of Leading Visitor Attractions, the British Holiday & Home Parks Association, the British Beer and Pub Association and the National Caravan Council, as well as destination management organisations across the country.