Know Before You Go Campaign
Alongside the new industry standard, VisitEngland launched a ‘Know Before You Go’ public information campaign to support tourism in England as businesses start to re-open, reassuring visitors as restrictions are lifted by checking about what is safe to do and when, and sign-posting to information about destinations and available services before travelling.
All businesses are encouraged to support this national campaign and VisitEngland have created a free toolkit for you to download containing access to assets and the “Know Before You Go” campaign messaging for you to use in your own marketing activity.
Escape the Everyday campaign
In light of the changing restrictions and advice across the UK, VisitBritain are taking an agile approach to their #EscapeTheEveryday domestic autumn campaign and adapting their messaging.
The consumer call to action has changed from “Take a UK break this Autumn” to “Plan your UK break” to help keep UK breaks front of mind for future travel. A supporting call to action of “Check local guidelines on visitbritain.com/escape” also features to encourage consumers to check for guidance on local restrictions before they travel.
By getting involved you can:
- Be part of a collective message to inspire visitors to book a short UK break this Autumn/Winter
- Potential of getting featured on VisitBritain's digital, social media and PR channels