New Visitor Economy Guidance

The Government has now published dedicated guidance for visitor economy businesses that can re-open from 4th July. We have provided a summary of the relevant guidance and quick links as practical tools and information released by other national industry bodies which you may find useful while preparing to open. We continue to work with government efforts to plan for the reopening of businesses that aren’t able to open on 4th July and to push for continued support.

Before re-opening all businesses must make sure that the risk assessment for your business addresses the risks of COVID-19, using this guidance to inform your decisions and control measures. You must share the results of your risk assessment with your workforce. If possible, you should consider publishing the results on your website (it is expected that all businesses with over 50 workers to do so). You will also need this risk assessment to apply for the We’re Good To Go industry standard.

The opening up of the economy following the COVID-19 outbreak is being supported by NHS Test and Trace. You should assist this service by keeping a temporary record of your customers and visitors for 21 days, in a way that is manageable for your business, and assist NHS Test and Trace with requests for that data if needed. The government will work with industry and relevant bodies to design this system in line with data protection legislation and will set out more details shortly.

As and when we receive more details, we will continue to update this page.



  • Visitor Economy Guidance Toggle accordion content

    This guidance is relevant for:

    • Indoor and outdoor attractions (e.g. arcades, walking tours, theme parks, family entertainment centres, static funfairs, zoos, and aquariums). The events and entertainment guidance may also be useful for attractions that move around (e.g. roving funfairs) which is to be published shortly.
    • Although not included in announcement of businesses that can reopen on 4th July, the guidance also covers business events and consumer shows (e.g. events taking place in meetings, conference, convention and exhibition centres),


  • Revised Restaurant and Pub Guidance Toggle accordion content

    Updated Restaurant and pub guidance has also been produced which incorporates yesterday’s announcements that these businesses can operate on premises activities from 4th July in addition to the existing ability to provide take away and delivery services.


  • Heritage Locations Toggle accordion content

    This guidance provides additional detail relating to sites that have historic buildings, monuments, sites (including wrecks), parks, gardens or landscapes that have some form of public access (including, for example by volunteers onto private land).

    The Visitor Economy Guidance can also support these businesses.


  • Hotels and Guest Accommodation Guidance Toggle accordion content

    This guidance is relevant for hotels and guest accommodation (including self-catering accommodation, B&Bs, hostels, camping, holiday homes, caravan parks, boats and other types of accommodation including short-term letting).

    The Visitor Economy guidance will also be useful for hotels and guest accommodation services. 


  • Data Collection Requirements Toggle accordion content

    Guidance on collecting customer details and maintaining records of staff, customers and visitors to businesses that are opening from 4th July has now been released. The requirement to collect this data applies to:

    • hospitality, including pubs, bars and restaurants (it does not apply to businesses operating a takeaway/delivery only basis
    • tourism and leisure, including hotels, museums, cinemas, zoos, theme parks and close contact services
    • facilities provided by local authorities, including town halls and civic centres for events, community centres, libraries and children’s centres
    • places of worship, including use for events and other community activities

    This guidance applies to any establishment that provides an on-site service and to any events that take place on its premises. It does not apply where services are taken off-site immediately, for example, a food or drink outlet which only provides takeaways. If a business offers a mixture of a sit-in and takeaway service, contact information only needs to be collected for customers who are dining in. It does not apply to drop-off deliveries made by suppliers.
    The data that needs to be collected is:

    • The names of staff who work at the premises.
    • A contact phone number for each member of staff.
    • The dates and times that staff are at work.

    Customers and visitors

    • The name of the customer or visitor. If there is more than one person, then you can record the name of the ‘lead member’ of the group and the number of people in the group.
    • A contact phone number for each customer or visitor, or for the lead member of a group of people.
    • Date of visit and arrival and, where possible, departure time.

    If a customer interacts with only one member of staff, the name of the assigned staff member should be recorded alongside the name of the customer If you have a large booking, for example, at a restaurant, you only need to collect the name and contact phone number of the lead member of the party. This data needs to be kept for 21 days.

    Read more information in the:

    The ICO has also published a statement and a short data protection A,B,C checklist on customer logs:






If you are intending to re-open all or part of your site, please do keep us updated on your plans along with any specific restrictions. We’re tracking all of the businesses that are looking to open their doors in order to help amplify your messaging on our B2C channels. We will of course always advise people to check your website ahead of visiting for the latest information.

It would also be useful if you could share and information, images or video showing the measures that you put in place to maintain social distancing or extra hygiene measures. This will help us to build consumer confidence and put them at ease by showing them what they can expect when they visit.

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