Consumer Message Toolkit
RESPECT. PROTECT. ENJOY
With the new and updated guidance from the Government allowing the public wider access to our beautiful outdoor spaces, and with the weather forecast set to improve, we know that many will be keen to get outside and blow away the cobwebs. Our number one priority right now is ensuring that people are able to enjoy our glorious county in a safe and responsible way; looking after ourselves, one another, and the landscape around us.
Supporting Natural England's guidance, we've launched our new consumer-facing messaging around enjoying Kent's natural landscapes and open spaces, and we encourage all Kent tourism businesses to adopt similar communications. We've pulled together a list of resources below that are free for businesses to use across their own channels, to ensure that we are all encouraging people to enjoy the Garden of England safely and responsibly.
SAMPLE COPY(suitable for webpages, newsletters etc)
Respect, protect, enjoy.
Our simple steps for enjoying the Garden of England safely and responsibly.
We know that following the new and updated guidance from the government, allowing wider access to our beautiful outdoor spaces, you’ll be keen to get outside and blow away the cobwebs. Our number one priority right now is ensuring that people are able to enjoy our glorious county in a safe and responsible way; looking after ourselves, one another, and the landscape around us.
With over 3,700 km², encompassing winding footpaths, stunning coastal views, and exciting cycle trails, there’s more than enough Kent to go around. So, help everyone to enjoy a little slice of the Garden of England safely by following the simple steps below…
- Respect the wildlife. Nature may have recolonised some areas, so please tread carefully and look out for wildlife that has moved into unexpected places during lockdown. Please keep your dog on the lead and stick to footpaths and bridleways so as not to disturb ground nesting birds and other wildlife.
- Respect our local communities by sticking to the Public Right of Way (footpaths and bridleways), keeping dogs on the lead, not picnicking on private land, not parking outside people’s houses, and taking your litter home.
- Respect any specific guidelines that have been put in place by our friends and partners across the county, by planning ahead before travelling, and checking what facilities are open to you (Forestry Commission, Kent Wildlife Trust, Woodland Trust, KCC Country Parks, National Trust, English Heritage, RSPB, RNLI, Natural England, The Canal & River Trust, Kent Downs AONB, High Weald AONB and your local district council)
- Protect yourself and others. Always follow hand washing guidance, and strict social distancing of 2 meters apart from others who are not in your household. Social distancing not only applies to any form of exercise such as walking, running or cycling but also sitting or sunbathing.
- Protect the landscape by ensuring you are following the Countryside Code, which sets out how visitors to rural areas can behave safely and responsibly. Take a look at the following video with an updated Countryside Code, produced by Natural England.
- Protect the environment by travelling sustainably and staying local. If you can, try to journey by foot or bike. This means you’ll have a chance to experience our wonderful county as you travel, and you won’t have to worry about finding a car parking space.
- Enjoy getting off the beaten track. We know everyone has their favourite spot in Kent - or maybe their favourite two, or three - but if large numbers of people head to the same place, it becomes impossible to stay safely socially distanced. Instead, seek out some new favourites away from the crowds.
- Enjoy our beautiful beaches safely, by following the important advice issued by the RNLI. (Be aware that normal lifeguard services may not be running).
- Enjoy supporting our local businesses. Many Kent businesses are now open online, and we really encourage you to shop with them. Visit Produced in Kent for a range of wonderful local producers and businesses delivering local produce and services. And, be sure to follow #helpkentbuylocal for updates.
- And finally… when you’re out and about, enjoy taking photos of your surroundings and sharing them with us @VisitKent. We’d love to see them, and share them with others!
If you are holding off from getting outside for now, or are self isolating and unable to leave your home, we’re totally committed to bringing the very best of the Garden of England straight to you. Follow Visit Kent on social at @VisitKent, or sit back and enjoy an at-home tour across this glorious county with their new Virtual Kent experiences (Virtual Gardens, Virtual Castles, Virtual Museums) . When the time is right and safe to do so, we’ll be waiting to welcome you with open arms.
SAMPLE SOCIAL MEDIA CONTENT;
- Why not take a moment to check out these simple steps for enjoying the Garden of England safley and responsibly this weekend? #RespectProtectEnjoy https://bit.ly/3cuHTwd
- Heading outside to blow away the cobwebs this weekend? Help everyone to enjoy a little slice of the Garden of England safely and responsibly by following the simple steps: https://bit.ly/3cuHTwd #RespectProtectEnjoy
- We know that following updated guidance allowing wider access to our beautiful outdoor spaces, you'll be keen to get outside & blow away the cobwebs. Please do so responsibly: https://bit.ly/3cuHTwd #RespectProtectEnjoy
We've gathered some images of Kent's stunning countryside and open sapces that you are welcome to use on your channels too, along with a sample Instgram and Twitter template.