Adapting and Diversifying your Product

We're dedicated to supporting tourism businesses adapt their product offering for a Post COVID-19 world. Visitors expectations, needs and motivations are changing and businesses will need to adapt and diversify in order to survive as we come out of lockdown.  

An emerging trend that has been growing over the last few years has been the need for independent, tailormade experiences, suitable for individual travellers (FITs) or small, inter-generational family groups. Visitors want to explore off-the-beaten-path, experiencing something different to the standard guided tours, learn new skills and have those once-in-a-lifetime moments that will make their trip exceptional. 

If you have a great idea for a new experience, an idea for collaborating with another business or an existing offer which could be adapted for a new audience, Visit Kent can support you to help you turn this into reality and take it to market through a package of dedicated support. 

Find out more about the new Interreg Experience programme, a multi-million funded project to develop year-round experiential tourism product for Kent.