Visit Kent has welcomed a new member to its corporate investor scheme.

Leading provider of insurance, pensions and investments, NFU Mutual Tunbridge Wells has joined the destination management organisation as a corporate investor in order to support the county’s visitor economy, and as part of a drive to build mutually-beneficial partnerships with businesses with links to the tourism industry. NFU Mutual Tunbridge Wells serves customers across Kent, including many hospitality businesses, and pride themselves on providing expert personal advice and exceptional care, giving peace of mind in knowing that the things which matter most, are safe and secure, should the unexpected arise.

CEO of Visit Kent Deirdre Wells OBE said: “We are delighted to welcome NFU Mutual as the latest corporate member of our tourism family. By working together with our corporate partners, we are able to support them in gaining further insight into the tourism sector, improving their marketing intelligence to ensure that they are able to contribute the most that they can to the visitor economy.”

Visit Kent currently has more than 150 investors from across the tourism industry and the county’s local authorities, and also works with numerous non-tourism Kent-based business. The organisation welcomed its first corporate investor, Brachers LLP, in 2016 and expects to announce further partnerships throughout 2019.

Corporate investor membership is open to any large Kent-based businesses and corporate tourism service providers, as well as national/international organisations with a presence in Kent. By joining Visit Kent, they will benefit from networking and partnership opportunities with high level networks in the industry, enabling them to raise their brand profile and meet new clients and partners within the UK’s fastest growing sector.

Shaun Joubert, Partner at NFU Mutual in Tunbridge Wells, said: “As an insurer in the hospitality sector, we work with many of the tourism businesses across Kent and know first-hand the challenges they face and just how valuable Visit Kent’s support can be. NFU Mutual prides itself on its local roots and we’re always looking for opportunities to help our community thrive. That’s why we’re so excited to be starting a partnership that can help raise awareness of the many attractions of Kent and reaffirm its place as a top UK tourist destination.”

Visit Kent investors pay an annual subscription to Visit Kent, and in turn receive domestic and international marketing, research, PR, digital and development services and advice from the expert team.

Deirdre added: “By becoming a Visit Kent investor, our partners are supporting an industry that brings £3.8 billion to the local economy, welcoming over 65 million visitors and supporting over 76,000 jobs in the county.”

“There are so many businesses out there helping to make Kent an outstanding destination, and we are keen to hear from anyone interested in joining us.”