The Kent Big Weekend

The Kent Big Weekend 2020 will take place on the 4th and 5th April, offering Kent residents the chance to win thousands of free tickets and days out to attractions across the county. The Big Weekend is all about giving Kent residents the chance to discover – or rediscover – the array of fantastic things to see and do on their doorstep, and encouraging them to spread the word about their county. This word of mouth recommendation is priceless and participants tell us that as a result of taking part in the Big Weekend they are highly likely to return with friends or relatives in the future and to explore more attractions in the area. Businesses also report an increase in secondary spend.

Every year, we invite all attractions and tourism businesses across Kent to take part in this campaign by offering free entry to attractions or experiences (such as afternoon tea or a guided tour). The 2019 event had 138 attractions participating and over 296,000 ticket applications for over 34,000 tickets. Research shows that following the event 87% of participant would visit more places in Kent as a result of Big Weekend while 99% would be proud to show their friends and family around the county. As part of English Tourism Week, the Big Weekend helps to raise the profile of tourism as an important sector in the local economy and gain the support of the local community. 

FREQUENTLY ASKED QUESTIONS

HOW TO REGISTER YOUR BUSINESS AND SUBMIT TICKETS FOR THE BIG WEEKEND

MARKETING TOOLKIT

KEY DATES

  • 24th January 2020 - You must ensure all your online listing – including ticket offers, your attraction information and images are up to date by this date
  • 20thFebruary 2020 – Public ballot for tickets opens
  • 20th February - 16th March 2020 - Publicity drive from Visit Kent and participating attractions
  • 16th March 2020 – Public ballot closes
  • 17th March 2020 - Winners are informed
  • 17th March 2020 - Returned tickets are added to the website
  • 23rd March 2020 - All returns are finalised
  • 24th March 2020 - Final list of winners are accessible via the CMS
  • 4th and 5th April 2020 - Big Weekend takes place 

Kent Big Weekend Logos

Kent Big Weekend web banners

1200 x 628

1600 x 830

Key Information

Please help promote the Big Weekend on your website or blog, just include the following information:

  • Register for tickets at www.kentbigweekend.co.uk
  • Two tickets per household will be allocated by ballot to the lucky winners, although some family tickets will be available as well.
  • The event is organised by Visit Kent
  • The aim of Big Weekend is to encourage local residents to discover and experience the many wonderful attractions and activities available in their home county – and to spread the word to others

If you have any PR queries around Kent Big Weekend, please contact lana.crouch@visitkent.co.uk  

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